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In 2005, Sony invested over $1 million in a groundbreaking TV ad for its Bravia line, flooding San Francisco streets with 250,000 colorful bouncy balls. Directed by Nicolai Fuglsig, the visually stunning campaign, set to José González’s “Heartbeats,” became an iconic marketing moment, showcasing the vibrant display quality of Sony’s LCD TVs and leaving an indelible mark on advertising history. | Historyinmemes
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