Car Guy on Instagram: ""Dinoco" is a fictional oil company in the Cars movie universe created by Pixar. It's most famously associated with: Dinoco Blue: The iconic bright blue racecar, Strip "The King" Weathers, who races for Dinoco in the first Cars movie. He’s a veteran and respected racer. Lightning McQueen's Dream: At the beginning of Cars (2006), Lightning McQueen hopes to be sponsored by Dinoco because of its prestige and fame. Tex Dinoco: The wealthy and friendly owner of Dinoco, often se