How Meta's Reels became a hit, with a $50B+ annual run rate ...
3 hours ago · How Meta's Reels became a hit, with a $50B+ annual run rate; Sensor Tower: users spend 27 minutes/day on Instagram Reels, 21 on YouTube Shorts, and 44 on TikTok
Meta reels hits $50B revenue, surpassing YouTube: The secret ...
1 day ago · According to market intelligence firm Sensor Tower’s estimates, on average people spend 27 minutes a day on Instagram reels. The users of YouTube Shorts spend 21 minutes on the platform.
Meta Reels Hits $50B Revenue, Surpassing YouTube’s Video ...
12 hours ago · The surge places Meta Reels among global revenue giants like Nike and Coca-Cola, according to The Wall Street Journal. User engagement has played a key role in this rise. Research …
Digital Intelligence & App Data Analysis by Sensor Tower
Learn which apps consumers are actually interacting with (app engagement) AND which ads they’re seeing (ad exposure). With insight into true audience, total visits, visits per unique user, and unique …
Newsletter for January 1, 2026. - by Brian Clark
1 day ago · Usage is now closer to peer levels, and Meta is chasing TV: Sensor Tower estimates the average Instagram user spends 27 minutes/day on Reels (vs 21 minutes on YouTube Shorts; TikTok …
Is It Tick Tock Boom for TikTok? - sensortower.com
Based on Sensor Tower data, the most likely beneficiaries will be Meta and Alphabet. Instagram and YouTube could see US ad spend share jump 3ppts and 2ppts YoY, respectively, in 4Q25, while US …
What’s the Deal With Sensor Tower? - Daring Fireball
Aug 5, 2023 · So, I see three ways Sensor Tower collects usage information for apps and websites that aren’t their own: (1) ad-blocking web browser extensions, (2) screen-time monitoring apps for …