From entertainment-led flagships to hyper-localized experiences and old-school clienteling, industry insiders share how ...

As retail media becomes advertising's fastest-growing channel, marketing mix models struggle to deliver insights fast enough ...

In today’s fast-paced, ever-changing market, traditional promotional pricing — often planned in advance using historical data ...

The 4 Ps (Product, Price, Place, Promotion) form the "marketing mix," a foundational framework for marketing strategy. While the concept originated in the 1960s, it remains essential for aligning ...

“There’s a lot of sameness in the market now,” Natenshon says. You can walk into a high-foot-traffic area like New York ...

WASHINGTON, Dec 16 (Reuters) - U.S. retail sales were unexpectedly flat in October, though consumer spending appears to have remained on a solid footing at the start of the fourth quarter despite the ...

Americans expecting a big promotion or wage increase next year may have just had their hopes dashed, according to a Mercer survey. On average, employers plan to hold base salary increases for merit at ...

Retail runs on rules, but customers and managers don’t always like following them. When a gimmicky promotion allowed only one discounted frying pan per person, one seasoned retail employee knew it ...

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WASHINGTON, Nov 25 (Reuters) - U.S. retail sales increased less than expected in September, suggesting consumer fatigue amid higher prices because of tariffs, though the moderation did not dampen ...