When you’re constructing a retail marketing strategy, it can be helpful to use a popular marketing mix known as the four P’s ...

Retail media is predicated on delivering highly targeted and ultra-relevant messages to users at the decision point of the ...

Believe it or not, car oil change service company Valvoline is in the midst of a fascinating retail marketing transformation.

The implementation of AI tools has increased across the retail sector in 2025 with 64 per cent of respondents to KPMG’s 2025 ...

One of the pieces of advice new advisors may hear is to choose a niche. A niche reflects your ideal client audience; it's who ...

Moderated by Saleem Ahmed, associate editor of The Business Standard, the roundtable was attended by public officials, independent energy experts, development partners, and private-sector leaders.

Paula Nickolds is CEO of The White Company, a leading UK retail chain, and was the first woman to hold a top executive ...

From entertainment-led flagships to hyper-localized experiences and old-school clienteling, industry insiders share how ...

YouTube upgraded its Promotions tool to let creators target viewers by interests—shifting beyond basic demographic-based ...

In a recent earnings report, Walmart revealed that nearly three in 10 customers (30%) have annual household incomes exceeding ...

Executives from Dick’s Sporting Goods to Macy’s offered insights as the industry grapples with integrating the new tech into ...

A transgender graduate instructor at the University of Oklahoma was fired after she failed a conservative student’s Bible-based essay response to an article on gender stereotypes. Samantha Fulnecky, a ...