Byron Allen’s Allen Family Digital is buying a 52% stake in BuzzFeed for $120 million, The New York Times reports. Allen, a comedian turned entrepreneur, will become chief executive of BuzzFeed. He ...

In a development that will shock absolutely no one who has ever sat through a measurement deck, a new report from Verve and ...

Google's entire ecosystem is designed to maximize lifetime value by keeping users engaged, tracked and neatly packaged for ...

TikTok has begun rolling out an ad-free subscription option for accounts for users 18 years and up in the U.K.

A federal appellate court on Monday revived privacy claims by consumers who entered their names, billing information and other data at ecommerce websites that allegedly used "session replay" tracking ...

Trump Media & Technology Group, the parent company of Truth Social, reported a $405.9 million first-quarter net loss on $871,200 in revenue, CoinDesk reports. The loss, which is up from $31.7 million ...

Penske Media Corporation is working with Ad-Shield to find new ways of measuring dark traffic from its direct channels, AdExchanger reports. Typically, these visitors use VPNs and ad blockers to limit ...

Legacy news media are making celebrity proximity the centerpiece of their content strategy, according to an analysis by Jacobin. The result is that journalism looks more like an exercise in cozying up ...

The irresistible five-minute film, which also features Jude Bellingham, Trinity Rodman, Zinedine Zidane and David Beckham, is ...

AI allows media companies to preserve celebrities not as people, but as emotionally optimized memories. And audiences may actually prefer this.

For two attractive bathing-suit-clad folks frolicking near a pool, the object of desire is not each other, but Hint Water.

Local broadcasters say the marketplace is still "choppy." Scripps said weakness in the direct-response, performance brands due to "inflationary pressure and higher fuel costs have created some ...