Consumers might not just feel obligated to shop at a specific store because of their membership, but they could also end up ...

If you’ve noticed your favorite restaurants remembering what you like to order, you’re not imagining it. Dining loyalty programs have gone far beyond punch cards and plastic keychains. Today, even a ...

Many brands in desperate need of traffic are turning to their loyalty programs. Can they do enough to move the needle?

Ultimately, AI enables loyalty programs to operate at a micro, highly personalized level, using historical data to drive ...

Revamping loyalty programs for long-lasting, meaningful value should be non-negotiable for retailers and brands.

A points program that exists primarily to discount purchases is not a loyalty program. It is a slow-motion surrender of ...

Paid loyalty programs are an increasingly popular way for businesses to retain customers and increase brand loyalty. If you’re thinking about offering a paid loyalty program, you’re not alone.

The timing aligns with an undeniable travel trend: the explosion of kid-free, adults-only vacations. Virgin says demand for ...

The adults-only cruise line wants to spread love to travelers who feel undervalued by travel loyalty programs.