A clear value proposition simplifies why customers should choose you. Tailor UVPs for brands, products or features to resonate effectively. Highlight unique benefits that solve customer problems ...

Consider the foundation on which your business lies. What are the underlying values? What is the mission, vision and purpose? These are often overlooked but are important when setting a strategy for ...

Know your customer's needs to craft a compelling value proposition. Compare your offering against competitors to highlight unique benefits. Test and refine value proposition drafts with stakeholder ...

During the 1990s, a new trend swept the business world: Large companies began publicly articulating their moral convictions in what became known as core value ...

Recently, I found myself reading a February article about the new value statements Mark Zuckerberg set when reimagining Facebook as Meta. I had never bothered to read the value statements associated ...

Do you want to know the weirdest thing employers want from veteran job seekers? A value proposition. They ask job seekers about it as if preparing a value proposition was like running around in clean ...

Danielle Allen is the James Bryant Conant University Professor at Harvard University and Director of the Allen Lab for Democracy Renovation. In late Sept., I joined philosopher Edward J. Hall for a ...

In my podcast interview, NetWitness CSO Edward Schwartz stated that “we don’t have the kind of ROI stories in security that other industries have.” As a veteran of several IT events, I’ve been ...

Lorain City Council was right to accept Mayor Jack Bradley’s proposal for a value statement for the International City during a recent Council meeting. City officials will post the value statement in ...

Ryan Haumschild, PharmD, MS, MBA, leads a conversation regarding value statements and their alignment with cost-effective care. Ryan Haumschild, PharmD, MS, MBA: As part of some of this innovative ...

Lorain Mayor Jack Bradley introduced a value statement for the International City during a recent City Council meeting. Bradley proposed the value statement in front of Council members Dec. 15, which ...