The new Brand Tracker solution from SurveyMonkey is designed to continuously measure a brand’s key metrics and track their competitors, enabling brands to gain insight into consumer perception of ...

Discover how the Brand Potential Index (BPI) evaluates potential market reach, integrates BDI and MDI, and informs ...

David Corchado, Co-Founder & Chief Strategy & Technology Officer at Avenue Z, is a leader in automation, media optimization, and e-commerce. In 2025, global social commerce sales are expected to ...

For many, life has evolved post-pandemic. Many more of us are staying home for work and leisure. As a result, foot traffic to retailers has shrunk, and consumer behavior has changed. Enter the rise of ...

Establishing a brand is one of the most important investments that a business can undertake in order to have a foothold in the marketplace. While it would seem to be a hefty cost in the start, the ...

Establishing an impactful social impact strategy is necessary to grow your brand in the modern era. Your competitors are invariably more interested in social media marketing, digital ad spend and ...

With over 4.9 billion social media users worldwide and 95% of recruiters screening candidates online before interviews, personal branding has evolved from optional marketing exercise to career ...

Communications plays a vital role in any organization’s success. Whether it’s developing strategic content to educate and inform customers, understanding customer behavior and preferences or ...

In the first part, Lelardoux and Carlen explained that Cyber Group Studios currently owns studios in Paris, Roubaix, Los Angeles and will soon open two more branches. The company, a producer and ...

From SoulCycle to Yellowstone, scent is emerging as the ultimate tool for brand memory and connection. Unsplash+ Every brand has a scent—whether designed or not. Some are intentional, like the crisp ...

VML has announced five new hires and one high-level promotion within its brand strategy and data department. The agency announced the moves just a day after word that it is one of the WPP agencies ...