“Automakers and broadcasters need to start treating unsafe speed the same way they would drunk driving or failure to use a seat belt,” IIHS president David Harkey said.

New study reveals that car ads in the U.S. are heavily performance-focused, which could be encouraging reckless driving.

It was less than a year ago that the Insurance Institute for Highway Safety inaugurated an updated evaluation for forward collision warning and automatic emergency braking technologies, and automakers ...