That’s where Tuma Basa comes in. He’s currently YouTube’s Director of Black Music and Culture, and he’s been obsessing over rap videos his whole life—from his childhood as a hip-hop fan to his ...
YouTube’s move to stop sharing streaming data for Billboard’s music charts could change how we think about metrics Billboard’s latest change, and YouTube’s subsequent action, point to a more ...
Rap in 2025 was all about experimentation. From the year’s first runaway hit, NBA player-turned-musician Gelo’s single “Tweaker,” to the maximalist ecclesiastics of Playboi Carti’s Music, or even in ...
Every year, we’re told that hip-hop is in crisis. But if you ask us, it feels like there’s too much heat to keep up with. What’s lost on the chart-watchers lamenting rap’s mainstream lull is that the ...
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