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Comcast Agrees to Back Off '10G' Branding a Little The National Advertising Review Board forces Comcast to stop using a cable-industry marketing term to describe Xfinity service that does not, in ...

One of the top broadband service providers in the country, Comcast, has been deemed to have a name in its service to be misleading, particularly as it uses the name "10G" as part of its marketing.

The internet service industry is no stranger to somewhat nebulous claims of speed and reliability. But even in that context, Comcast’s self-styled “Xfinity 10G network” for its home internet business ...

An advertising industry group urged Comcast to stop its “10G” ads or modify them to state that 10G is an “aspirational” technology rather than something the company actually provides on its cable ...

Comcast has reluctantly agreed to discontinue its “Xfinity 10G Network” brand name after losing an appeal of a ruling that found the marketing term was misleading. It will keep using the term 10G in ...