Perhaps the most important part of the survey process is the creation of questions that accurately measure the opinions, experiences and behaviors of the public. Accurate random sampling will be ...

I own a market research company, so I understand the importance gathering data from your target audience and using that data in order to make product development, marketing and strategic business ...

Writing an effective questionnaire is not a task for novices. At the very least, it requires an understanding of four basic issues: Considering the differences between a questionnaire that respondents ...

Self-administered questionnaires often use examples or lists of examples to aid respondent recall. We report on the results of a field experiment examining how such examples in survey questions affect ...