The organizations winning in 2026 will be companies whose product data is prepared for the algorithms powering procurement ...

At the core of this new framework is Vereigen Media’s belief that first-party data must be the foundation of modern B2B ...

Business success depends on one variable: growth. Yet growth can feel elusive, particularly when competition within a category is fierce and new entrants are a constant threat. Enter AI (when doesn’t ...

Demand generation is an essential part of any business-to-business (B2B) marketing strategy—it builds brand awareness, feeds the pipeline, and opens the door for future conversations with your sales ...

Over the last few years, media teams have been under almost insurmountable pressure to adapt their workflows. From Covid lockdowns that required a swift transition to remote working, to significant ...