A few years ago, I stood on stage in front of 3,000 university students and asked a simple question: “How many of you consider yourselves creative?” Maybe a dozen hands went up. Same question to a ...

In a culture that treats every idle minute as a missed opportunity, the idea that doing nothing could sharpen creative ...

We all go through muddy parts of life. As the saying goes, “no mud, no lotus.” (The lotus flower—native to India, Southeast Asia, Australia, and East Africa—grows in murky, muddy water, blossoming ...

Creativity exists in everyday life. Source: Matt Ridley/Unsplash A new study published in the Psychology of Aesthetics, Creativity, and the Arts shows how different kinds of mindsets about creativity ...

There is a pernicious myth that surrounds those of us in creative jobs. The myth is that creativity is a kind of magic. You see this in all fields, where entrepreneurs and performers and anyone ...

Creativity is quickly becoming the new measure of productivity. While AI is often framed as a tool for efficiency and automation, new research from MIT Sloan School of Management shows that generative ...

As the 2024 B2B Marketing Awards unfolded, where we proudly to sponsored the Best use of Creative Award, we find ourselves reflecting on why creativity matters so much in B2B. At its best, creativity ...