Recent research shows that in a world of shifting demands and needs marketers value integration most of all. Here we explore the underlying reasons. Marketing technology buyers want their martech to ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Embedding leadership early isn’t risky; it’s strategic infrastructure. In private equity, we ...

Over the next five years, companies will spend $150 billion to reinvent sales, marketing and service. Customer relationship management (CRM) is the hub of this turning wheel, and data is the axle.

For a while now, organisations have been approaching integration and automation separately, setting up teams with different capabilities and tools to integrate systems and automate processes. But that ...

Gil is the Co-Founder and CTO of Merge, a leading unified API platform. Previously, Gil was the Head of Engineering at Untapped. As companies build customer-facing integrations, they'll find that each ...

With every organization generating and accessing multiple data sources, an integration platform ensures every team has the data they need to drive the business forward. Data doesn’t sit in one ...