Whether it’s sponsored content, advertorials, content recommendation widgets, branded content or product placement, native advertising has been around for a long time. But for a supply-side platform ...

Xaxis’ plista native advertising unit is teaming up with Jivox to enable real-time creative optimization of programmatic native advertising in North America. The companies said the partnership ...

It would be unwise to underestimate Atlantic Re:think, The Atlantic magazine’s five-year-old in-house content studio and native advertising unit, when it comes to innovation in native campaigns. Two ...