Walmart is diving deeper into immersive experiences. Walmart Realm features influencer-led, virtual shops that are meant to shorten the distance between inspiration and shopping. “At Walmart, we’re ...

In an effort to capture the attention of a younger generation of consumers, Walmart is expanding its concept of virtual shopping with “Walmart Realm,” an immersive world that invites customers to ...

Perfect Corp., an AR and AI beauty and fashion technology provider, announced Wednesday its collaboration with Walmart to launch a makeup virtual try-on experience on the retailer’s iOS app, according ...

Walmart and Unity have partnered to integrated immersive commerce into games and apps. With it, players can buy Walmart physical goods from directly within games. This enables creators to sell ...