In 2023, the digital advertising industry predicted that changes in cookies, CTV, AI, video and streaming would transform the industry landscape. But the thing about predictions is that you never know ...

Nothing lasts forever. Ad revenue growth decelerated for the second year in a row after heady post-COVID ad revenue gains. US digital ad revenue grew at a slower rate in 2023 compared to 2022, ...

While hype around the metaverse is dying, some of the key players viewed as shaping the future of digital experiences continue to thrive. Roblox saw revenue increase 26% year-over-year in 2023, along ...

As a smart TV company, Roku has to juggle the needs of viewers and advertisers, which are often at odds. The company’s full-year earnings for 2023 suggest it’s successfully striking this balance.

Amazon CEO Andy Jassy saluted the company’s progress in video advertising in his annual letter to shareholders. Overall ad revenue rose 24% in 2023 compared with 2022, he noted, reaching $47 billion ...

Digital ad revenue hit $225 billion in 2023, up 7.3% from the year prior, defying many negative economic indicators, according to a new Interactive Advertising Bureau (IAB) report. Q4 saw the largest ...

IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has today released the AdEx Benchmark Report for 2023, revealing a strong 11.1% growth ...

A new IAB study found that podcast advertising revenue in the U.S. increased only 5 percent in 2023, after years of double digital growth. By Caitlin Huston Business Writer After many years of ...

YouTube‘s advertising revenue rebounded in the fourth quarter of 2023 — soaring 15.5% — in a strong resurgence of digital ad spending on the video platform. Overall, Alphabet beat Wall Street ...