AI, trust, wellness, value, authenticity and proof-led sustainability with real-world examples and brand action ...

New value frameworks should incorporate real-world evidence that reflects patient treatment behavior, adherence to medication, and equity concerns arising from disparities in care. Objectives: To ...

In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

Customer-centricity is an often-misused term, but it actually has a pretty straightforward definition: Put the customer at the forefront of everything the business does. That means that you take the ...

One day a civilian made the big decision to join the Army and be shaped into a Soldier. They were told to “Be this!” “Know this!” “Do this!” and handed a dog tag with the seven Army Values and told to ...

The FCA has released a detailed report on the Price and Value Outcome as part of its ongoing Consumer Duty framework. This update provides crucial insights into how firms can ensure they deliver fair ...

In the rapidly advancing world of technology, effectively conveying the value of generative artificial intelligence products demands a shift in traditional pricing and messaging strategies. Some ...