The viral ice bucket challenge, which made quite the splash on social media more than a decade ago to raise money for ALS research and advocacy, is back. In 2014, seemingly everyone was posting online ...
PETE FRATES WAS DIAGNOSED WITH ALS AT 27 WHEN HE AND A COUPLE OF FRIENDS DISCOVERED THE ICE BUCKET CHALLENGE. PETE KNEW IT WAS THE SOCIAL MEDIA VEHICLE HE’D BEEN LOOKING FOR. I’M GOING TO CHANGE THE ...
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