TUI Group wants to shift more than 50% of its bookings to its TUI App, an ambitious long-term goal for Europe's largest holiday package tour operator, given that app bookings account for less than 10% ...

Travel platforms have traditionally prompted users to search with specific queries for flights or hotels. But AI is driving a shift towards conversational search methods, and tour operator TUI is ...

TUI is known for its sun-and-beach holiday packages. However, its digital approach is now more attuned to independent, do-it-yourself travelers looking for flexibility. TUI Group wants to shift more ...

They say "it's about the journey, not the destination." But what may be true in life may not be true about how travelers want to book their trips online. TUI hopes to tap artificial intelligence to ...