Forbes contributors publish independent expert analyses and insights. Tim Bajarin covers the tech industry’s impact on PC and CE markets. Tim Cook's leadership at Apple remains steady as he continues ...

In 2011, Tim Cook succeeded Steve Jobs, and needless to say, he was under incredible pressure because of the shoes he was filling. Nobody was sure that anyone could fill Jobs' visionary shoes. But not ...

Apple CEO Tim Cook now earns so much money, so quickly, that the average American's yearly paycheck is roughly a morning's work for him, and a typical house costs him about a long weekend. His ...

Tim Cook took over the leadership of Apple in 2011 following the death of Steve Jobs and has since played a pivotal role in transforming Apple into one of the world's most valuable companies. Cook ...

Apple’s chief executive has gone from winning President Trump’s praise to drawing his ire, deepening the company’s woes in a very bad year. By Tripp Mickle Reporting from San Francisco In the run-up ...

Apple’s Vision Pro launched last year as a cutting-edge technological feat, yet it’s been plagued by issues like its high price and being too heavy for some. But the Vision Pro has one very big ...

He does those Apple keynotes, he starred in a "Severance" promo, and oh, yeah, he controls Apple TV+. But none of that was enough for Seth Rogen, who reportedly turned down Apple when they wanted Tim ...