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My makeup routine is what you might call … high maintenance. Every morning, I spend 20 to 30 minutes preening, primping, and painting on my face: First is foundation, which I buff out with a large, ...

Save 40% on this customizable bundle of six travel-friendly makeup products. $110 at Subtl Beauty (Save $74) Pro-tip: Subtl Beauty offers free exchanges if your shade concealer isn’t the perfect match ...

The Ready Set Go Deluxe Set comes with a 4-brush set and dry brush cleaner (a cult favorite), plus a short stack of shine control powder, lip balm, lip & cheek, and concealer. Best of all, it all ...

This article originally appeared in the Pittsburgh Business Times, an American City Business Journals sister publication of Bizwomen. Cosmetics startup Subtl Beauty is shaking up makeup and how it is ...