Loyalty programs have been helping organizations retain customers, encourage repeat purchases and promote brand advocacy for decades. However, some organizations still shy away from measuring return ...

A few weeks ago, in the world of tennis, a match for the ages took place. Before you assume it doesn’t apply to business or leadership, pause and think again. This bout between world number one Jannik ...

Understanding how to measure a project's success allows you to make more informed decisions and establish strategic, measurable business goals. Most project management metrics fall into one of four ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Artificial intelligence — generative AI, in particular — is the talk of ...

Press releases have long been regarded as indispensable tools for circulating important news and information. A conduit between companies and the media, news releases allow organizations to share ...

If you were to embark on a weight loss journey, how would you track your results? Would you measure success by how much money you spent on healthy foods or how many of those healthy foods were ...

Back in 2006, British mathematician Clive Humby stated that data was the new oil. Like oil, data isn’t useful in its raw state and must be refined, processed, and distributed to deliver value. Nearly ...

Panelists discuss how defining and tracking meaningful real-world outcomes ensures accountability and value in MASH management. Panelists discuss how success in MASH management should be measured ...

When considering the success of an index, many often think in terms of performance metrics. However, the true measure of an index's success lies in how well it meets its objectives. The S&P 500® ESG ...