A new study from Goa Institute of Management reveals user-generated content quality does not directly boost brand engagement.

People increasingly want answers from other people: Forums meet that demand, but they’re just one piece of a much bigger puzzle. As Google continues to evolve, user-generated content (UGC) is becoming ...

In the quest to establish meaningful connections with customers, businesses are constantly on the lookout for innovative strategies. Among the numerous marketing tactics and tools, one stands out for ...

Study reveals user-generated content has no direct impact on brand engagement. Firm-generated content is key for building trust and loyalty.

The AI-powered writing platform has addressed user concerns by rolling out substantial updates. The company prioritized verifiable sourcing and student accessibility to reinforce its commitment to ...

A subtle but profound transformation is underway – one that’s redefining how people search and what content Google considers worth finding. We’ve all seen the headlines and the data: younger users are ...

Disney boss Bob Iger has said the company's streaming service will soon allow subscribers to create and view AI-generated content. Speaking during the company's latest earnings call, Iger said Disney+ ...