April 16 was an auspicious day for DripReport’s “Skechers,” easily the most-streamed song in history about $40 light-up sneakers. The track, which blends keening vocals with a typical trap beat, ...
In the fight for the ultra-valuable sneaker-buying cohort of 15-to-34-year-old Gen Zers and millennials, Skechers may have been handed an easy win this year in the form of a viral TikTok phenomenon ...
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