As Chief Executive Officer for Celebrus Technologies, Simon is responsible for worldwide operations and all aspects of sales and business development in order to ensure that the company meets its ...
The Single Customer View (SCV) is not a new concept. It’s long been perceived as marketing’s holy grail - the ultimate ...
CMOs today are navigating one of the toughest cycles in recent memory. Marketing budgets are stagnant or shrinking even as the cost of media, labour and MarTech continues to rise. The mandate has ...
The single customer view (SCV) is a process that has the ability to transform customer data, from many sources, into a structured, clean database, with a single, enhanced record for each individual ...
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