In the fast-paced world of digital distractions, a new kind of viral phenomenon has taken over our social feeds: the high-stakes visual perception challenge. As a long-time observer of how our brains ...

Most intriguingly, psychologists in the 1960s had apparently discovered something remarkable about the illusion: only European and American urbanites fell for the trick. The illusion worked less well, ...

Past research has suggested that people's cultural differences may result in differences in basic visual perception. New research found no evidence that these differences play a significant role in ...

A fascinating look at floating shapes and the visual illusion behind them, exploring how movement, contrast, and perception work together to trick the eye. #VisualIllusion #OpticalArt #CreativeDesign ...

Sometimes, optical illusions are nothing more than interesting, with no real insight into you as a person. These visual perceptions can transform human faces into aliens, confuse you by simply turning ...

Audio cues can not only help us to recognize objects more quickly but can even alter our visual perception. That is, pair birdsong with a bird and we see a bird -- but replace that birdsong with a ...

For the first time, neuroscientists have established a link between shifts in our visual perception and the cadence of our steps while walking. The research, published in Nature Communications, shows ...

Three decades of psychological research show that our visual and auditory senses work together. Famously, an experiment by Robert Sekuler (1997) found that the presence or absence of a clicking sound ...