Simple product packaging designs are becoming a rising trend in this era. By using some amazing tricks, you can create exceptional packaging to highlight your brand. DC Velocity Staff ...

The colors, patterns and textures in your product packaging affect a consumer’s purchase decision. The human brain reacts ...

Packaging represents a key piece of brand real estate and an inherent marketing opportunity for brands to connect with their customers. Here’s how to help leverage the power of packaging to speak to ...

Kwick Packaging reveals how premium custom rigid boxes help brands stand out on shelves and strengthen customer ...

In today’s competitive retail landscape, packaging has evolved far beyond its basic purpose of protection. It has become a ...

Patrick Nycz is President of NewPoint, a full-service food and beverage marketing agency, and author of Moving Your Brand Up the Food Chain. In the food business, where the only constant is how fast ...

The answer lies not only in the product itself, but in the packaging. Branded, photogenic packaging can make a product more ...

New study finds most consumers would pay extra for sustainable packaging Many consumers would switch brands if competitor was more sustainable Questions remain over whether consumers understand ...