As a new research paper spurs debate, the countdown is ticking on a pandemic-era policy change that may affect one of healthcare marketing’s most controversial tactics. Pharma companies give away ...

Pew Research Center designed this study to assess the current state of online survey sampling methods – both probability-based and opt-in – and determine their accuracy on general population estimates ...

Medical research plays a vital role in advancing healthcare, improving treatment, and informing public health policies. However, it can be difficult to understand a study or whether it is trustworthy.

In-store samples increase sales, both in the immediate and extended time frame. Sampling drives sharper and more sustained sales than end-of-aisle displays. If incremental cost of a sampling event ...