Marketers like to put things into buckets. Are you a digital or a social agency? Does this come out of the trade or the advertising budget? Is this an above- or below-the-line spend? It takes a lot of ...

OKLAHOMA CITY -- 7-Eleven and Monarch Beverages are expanding their free can sampling promotion of CoMotion, Monarch Beverages' "no crash" energy boost line. An initial test sampling promo originally ...

Sampling is a risk-free way for shoppers to try new products without committing to buy. Done correctly, it can have a massive effect on sales but hitting that sweet spot is harder than you might think ...