The Council for Research Excellence (CRE) will conduct a three-market study encompassing various audience-measurement methods to better understand response bias in address-based audience samples. The ...

As the battle heats up for the radio ratings business, both contenders are rolling out data to show that their diary sample is best. Arbitron says it met or exceeded several key quality metrics for ...

Nielsen funded client think tank the Council for Research Excellence (CRE) is to conduct a three-market study of response bias in address-based audience samples, with the aim of improving diary-based ...