There are two ways to access memory: recognition and recall. Recognition happens when you come into contact with something and remember it because of a previous encounter. Recall is when you ...

As marketers in 2022, we are presented with a wide (and always growing) variety of channels to choose from when we create our marketing strategies. While we pay a lot of attention to new channels, the ...

SMS is a must-have channel for everyone looking to stay ahead of marketing trends. Shoppers today are searching for engaging mobile-first experiences, and brands that succeed in delivering those ...

KBP Brands, an Overland Park, Kansas-based Yum Brands’ franchisee, is rolling out an SMS and mobile wallet digital marketing program at its 847 KFC locations across 28 states. The announcement follows ...

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