The retail landscape is transforming, driven by rapid technological advancements and changing consumer behaviors. In this dynamic environment, making informed, data-driven decisions has become a ...

Increasingly, websites are evolving into ecommerce platforms. This shift alters the role of analytics platforms from simply being diagnostic tools or means for measuring page views to vital ...

Introduction In today’s fast-paced retail environment, margins are under constant pressure. Rising shipping costs, fluctuating order volumes, and growing consum ...

STAMFORD, Conn.--(BUSINESS WIRE)--Retail and consumer packaged goods (CPG) companies are transforming operations and gaining powerful new business tools using AI and advanced analytics, according to a ...

From customer service interactions to inventory management, artificial intelligence (AI) is transforming retail business operations for the better. However, some of the hurdles to AI adoption may ...

Customer journey analytics software aims to help businesseses understand, optimize and personalize every step of the customer experience. By aggregating and analyzing data from touchpoints across both ...

Location intelligence helps retailers access geospatial information, enhance their business intelligence solutions and analytics capabilities, improve their customer experience and gain competitive ...

As part of the digital shopping experience, AI-centered loyalty programmes have been enhancing customer stickiness. Such personalised loyalty programmes are linked with individual shopping patterns, ...