In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

Market segmentation is a marketing strategy that divides consumer’s interests, demographics and behavior into different groups to better market to specific needs. When it comes to marketing, there is ...

Two momentous and unexpected political outcomes defined 2016 for many Americans and Europeans: the election of Donald Trump as president of the United States and the United Kingdom’s vote to leave the ...

Merging strengths of traditional behavioral and attitudinal research, capability enables pharmaceutical field teams to prioritize resources, targets, and outreach strategies. Even armed with ...

Targeting and segmentation are part of a three-part process referred to as STP. STP stands for segmentation, targeting and positioning, processes that involve taking a close look at your potential ...

An effective market segmentation strategy is vital to improving the effectiveness across the board for all your marketing strategies. Marketing segmentation should always be first in line. Who is your ...

Marketers have long relied on simple demographic categories, including age, gender, income and region, to build segments and classifications. It’s convenient, easily understood and readily available ...

Targeted marketing and personalization have evolved dramatically in the last decade. Engaging an audience overwhelmed by the internet’s content farm requires meeting fans where they are, speaking ...