Meta’s Reels has solidified its position as India’s most popular short-form video platform, according to a new study commissioned by the company. The research, conducted by IPSOS, shows that 92% of ...

Meta-commissioned Ipsos data says short video is now India’s daily habit, and Reels sits at the centre of it. We examine the numbers, the context, and the caveats. Five years after Instagram Reels ...

Meta-owned Instagram’s short-form video feature Reels has become India’s most popular video format, with 92% of users preferring it over other, according to a new IPSOS study commissioned by Meta. The ...

Opening the Instagram app may soon feel very different, as the platform begins testing a significant redesign that prioritises its short-form video feature, Reels. For a select group of users in India ...

A new study by research firm Ipsos shows that short-form video has overtaken television as India’s top choice for video consumption, with Meta’s Reels emerging as the frontrunner. Commissioned by Meta ...

Five years ago, Instagram Reels slid into India’s feed as a fun experiment. Today, it’s the country’s default scroll. Its big break came in 2020, when TikTok was banned in India and millions of users ...

Some years ago, PM Modi said even selling pakodas is a job. Today, as experts split hairs over unemployment percentages, here’s what India’s precious young demographic is doing in the hope of making a ...