Quantitative business research focuses on quantifying behaviours, opinions, trends, and other variables by collecting and analysing measurable, numerical data. It answers questions related to “how ...

Research is the backbone of society's progress. Without it, there would be no new drugs, tech, etc. Basically, every trace of human progress could grind to a halt. However, research is only as good as ...

This workshop provides an overview of types of qualitative designs: in-depth interviews, focus groups, content analysis, observation, sampling strategies, participant recruitment, constructing an ...

Business owners are constantly gathering information to help develop strategies to improve marketing and sales. Ultimately, the goal is to improve the bottom line, with better targeting of a company's ...

As a researcher who has used a wide variety of methodologies, I understand the importance of acknowledging that we, as researchers, do not pick the methodology; rather, the research question dictates ...

So you have devised your research question, how are you going to answer it? In this part we discuss the steps to follow when designing your study including the options available for data entry and ...

Instructor: Bryan C. Taylor, Professor of Communication (https://www.colorado.edu/cmci/people/communication/bryan-c-taylor). Registration: email Prof. Bryan Taylor ...