A look at how the 14-month-old brand touched the Rs 100 crore mark. Population of India: 1.25 billion Value of DS Group's candy brand Pulse as on January 2016: Rs 100 crore Price per unit: Re 1 ...

Mumbai: DS Group, maker of the raw mango candy Pulse, is now taking the brand to international markets, a top company executive said. DS Group is introducing Pulse in its raw mango, guava, pineapple, ...

Shubham Sharma, a chain-smoker for four years, has grown a new addiction since last year. A software developer who works from his north Delhi home, he makes multiple trips every week to a chaiwallah’s ...

Pulse was launched in 2015 by Noida-based Dharampal Satyapal Group. New Delhi: A decade-old hard-boiled candy brand has crossed ₹750 crore in annual revenue, making it the best-selling candy brand in ...

New Delhi: Pulse candy, which disrupted the domestic confectionary market and wooed consumers with its fruity taste peaking in a tangy burst, has another surprise up its sleeve. Noida-based DS Group, ...

DS Group, which makes the popular Pulse candy, is now launching a mango drink, Pulse Mango – Masala Maar Ke, to compete with beverage giants that manufacture Frooti, Maaza and Slice, The Times of ...

New Delhi: Pulse, a raw mango-flavoured candy with a tangy twist inside has become the most popular candies of recent time. Experts suggest that Rs 6000 crore Hard-Boiled Candies (HBC) market, which ...

Candy sales are on the fast track, thanks to hard-boiled candies (HBC) such as Mango Bite, Pulse Candy and Alpenliebe that are pushing the Rs 6,000-crore sweet candy market to grow at 1.5 times the ...

It was a simple, one-line brief: Agar product chatpata ho, toh aapki aankh bandh honi chahiye, varna maza nahi aaya (if the product is tangy, then your eyes should close automatically to relish it, or ...

New Delhi, Mar 8: Few success stories in the field of business could be related to Pulse. The candy brand gained momentum in the Indian market within a short span. Pulse gained a lead over several ...

It was a simple, one-line brief: Agar product chatpata ho, toh aapki aankh bandh honi chahiye, varna maza nahi aaya (if the product is tangy, then your eyes should close automatically to relish it, or ...