A target market is defined by shared, specific traits like age or lifestyle. Defining a target market aids in creating focused product decisions. Target market info improves marketing efficiency and ...

Will Fan, CEO at NewCampus, a modern business school for emerging markets. At the intersection of education, community and new technology. Product-market fit: Every founder obsesses over it. Investors ...

Creating and building brand awareness, with potential customers, is essential to success. Here’s how to recognise and connect with your target market. You’ve created a product you're proud of, you’ve ...

Bhaskar Ahuja is the founder of Originscale Corp, a serial entrepreneur and product manager who specializes in startup product management. Being knowledgeable about your product’s scalability is ...