The first skin care company that will roll out the improved sampling packets is Origins, who helped develop the new format. For a growing number of beauty brands, having a purpose helps their products ...

Ulta's second ever 'Beauty World' convention is headed for Central Florida this spring. Here's what to know grabbing tickets ...

From VT Cosmetics to Tirtir, many of the so-called rising K-beauty brands are built by young founders with little to no experience in the cosmetics industry. In a now familiar script, a wide range of ...

Advertisers serve ads to try and sell products. But what if they skipped over the ad completely and instead just handed products straight to the consumer? That’s the idea behind Swish, a startup that ...

We’ve done product sampling for a number of clients, and it’s a very effective way to influence buying behavior for a brand. An Arbitron* study indicates that 2/3 of people will take a free sample ...