When a company rolls out a new product that carries slight differences from its existing product lines, it is part of a product line extension, according to Brand Marketing Blog. One object of a ...

Opinions expressed by Entrepreneur contributors are their own. Expanding a product line and scaling a business can be a challenging but rewarding process. Nevertheless, it is a complex process that ...

Alexandra Twin has 15+ years of experience as an editor and writer, covering financial news for public and private companies. Yarilet Perez is an experienced multimedia journalist and fact-checker ...