Final burst for the European satellite navigation system Galileo – the first satellites are to be in position in the year 2012 and start their work. Fraunhofer Galileo Labs are showcasing the first ...

Brand positioning is the anchor of most marketing plans and a blueprint for a significant portion of the go-to-market execution plan. Brand positioning is a critical business discipline for both ...

A new book by Kimberly Whitler argues companies should place as much emphasis on branding as on creation of the product or service they sell. A large part of my career has involved pivoting between ...

Sat, December 2, 2017 Published on Dec. 2, 2017 Published on 2017-12-02T00:27:14+07:00 n the legacy era, the concept of positioning remains at the core of marketing strategy. It articulates the goals ...

BMW, Apple, Disney, Ritz Carlton, Coca Cola, Tylenol, COVERGIRL cosmetics, Head & Shoulders... Behind every successful product, service, or brand lies a powerful concept. Products and services that ...

This release is available in German. Whether calculating routes, finding your vehicle, tracking products or simply knowing where you are at the moment, drivers and sailors currently use satellite ...