Individuals thinking about how to become more persuasive at work can use strategies shown to increase the acceptance of new ideas. Many people think logic and data are the top tools to persuade others ...

I would like to help my students develop the paradoxical ability to write clear, creative, logical reasoning and evidence simultaneously with powerful emotional writing, while recognizing the ...

Video clips are only modestly more persuasive to audiences than the written word is, according to researchers who conducted an experiment about political misinformation. It might seem that video would ...