For years, marketers have asked for better visibility into how individual channels contribute to Performance Max results. Google has released a tutorial walking advertisers through its new Performance ...

Google Ads is set to enhance the viewer experience of Performance Max video ads with an innovative asset optimization feature. Leveraging advanced AI voice models, this update aims to infuse video ads ...

Google's automated Performance Max campaigns now show detailed asset and channel performance. Asset reports can now be segmented by device, time, conversion type, and network. Channel reports now ...

One of the biggest reasons new advertisers end up in underperforming Performance Max campaigns is simple: they followed Google’s advice. Google Ads reps are often well-meaning and, in many cases, ...

Google will add AI-generated voiceover capabilities to Performance Max video ads using advertiser headlines and descriptions, but there is an opt-out deadline for marketers working for brands that do ...

Focus on what you can control in Performance Max to reduce wasted spend and improve efficiency with search terms, placements, ...

Google Ads is rolling out asset group theming for Performance Max campaigns. This lets you copy an asset group and apply this ...

Google announced it has added Waze ads inventory to Performance Max for store goals campaigns and Channel performance reporting is now available in all Performance Max campaigns in Google Ads. Google ...