A project to improve data visualization ended up overturning a century-old model of color space that underpins industry standards for color everywhere from digital displays to paint. The opportunity ...

Tens of thousands of people around the world are taking part in The Perception Census, an ongoing scientific study aiming to uncover the fascinating but invisible ways that our minds are each ...

Latonia Taliaferro-Smith working with students in the Oxford Science Building. As we age, the number of full circle moments increases. This weekend, I had one of them. The East Suburban Atlanta ...

Past research has suggested that people's cultural differences may result in differences in basic visual perception. New research found no evidence that these differences play a significant role in ...

Bat perception has been examined for decades as a problem of sensory reach rather than animal intelligence. Many species ...

Traditionally, perception and cognition have been considered distinct domains of psychological science. Perception was understood to be the raw data collector—our sensory touchpoint with the external ...

In my work as a brand strategist revealing the intersection of psychology and marketing, I have found that the most effective marketers have an intuitive grasp that science is now beginning to prove.