In today’s competitive retail landscape, packaging has evolved far beyond its basic purpose of protection. It has become a ...

It’s abundantly clear we’re facing a crisis of communication when it comes to recycling. Current systems leave consumers in the dark, trying to decipher incomprehensible combinations of words, ...

When it comes to innovation in fast moving consumer goods (FMCG), packaging is an area where the pace of change rarely lets up. It forms the first and most fundamental image of a brand in the buyer’s ...

The colors, patterns and textures in your product packaging affect a consumer’s purchase decision. The human brain reacts ...

Packaging is one of these things that people don’t really care too much about until it changes. Introduce a different font, a fresh colour, or a new shape, and suddenly customers who never gave the ...