Working across entirely different consumer categories showed the same underlying truth: Adoption patterns always trace back ...

All told, it's pretty clear to Target that a big shift is happening in the context of consumer spending. The fact that Target ...

AI, trust, wellness, value, authenticity and proof-led sustainability with real-world examples and brand action ...

Numerator, a data and technology company providing insights into consumer behavior, released its December 2025 Numerator Consumer Price Index (CPI) with an advance read on inflation trends across ...

In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

Author Filippo Marchesani shows how algorithms shape every click and equips marketers with a practical, ethical lens for understanding digital behavior. COLORADO, CO, UNITED STATES, January 2, 2026 ...

Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting and enhance risk assessment.

Marketing is the entire process of researching customer needs and preferences, developing product and service solutions to match, and promoting the benefits to targeted customers. Understanding basic ...

LONDON, Jan. 07, 2026 (GLOBE NEWSWIRE) -- Circana, a leading advisor on consumer behaviour, has announced plans to launch a new point-of-sale (POS) market measurement service for consumer technology ...

Trend fatigue is rising as fast fashion trends accelerate. Understand the effects on consumer fashion behavior and how ...

Publication addresses verification gap for consumers conducting post-advertisement due diligence on RFID protection products; ...