In the modern era, social media is no longer an option, it’s an essential part of business marketing strategy. With over 4.7 billion people using social media platforms everyday, it is the best way to ...

Social media management is the process of creating, scheduling, analyzing, listening, and engaging with content posted on social media platforms, such as Facebook, Instagram, and Twitter. It involves ...

Today, a social media marketing campaign is a crucial component of any content marketing strategy. Posting to several accounts multiple times a day, however, can be time-consuming. Smart social media ...

When it comes to social media management, generative AI tools can be hugely useful for helping with planning and scheduling, as well as automating routine elements of content creation. In fact, there ...

The goal of Drexel's Television & Media Management program is to prepare students to assess, manage, develop and market across all platforms in the global television industry. Students gain a broad ...

The Graduate Certificate in Media Management provides a strong foundation of management principles and leadership skills for business professionals working or expecting to find work in the ...