Marketing attribution can be a little intimidating. Should you rely on first, last, or multi-touch attribution? How do you measure across multiple channels? How should you weigh your attribution model ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Search engine giant Google recently announced a move away from its decade-old universal ...

Multi-channel marketing is growing, as well it might given the number of new channels and tools, judging by Multi-Channel Marketing Trends 2024, a study by Ascend2. And brands are getting better at it ...

Help a user along every touchpoint of the customer journey by understanding multitouch attribution models and analyzing the data in GA4. The customer journey involves multiple interactions between the ...

Which touchpoint on the B2B customer’s journey gets the credit for the conversion? Explore multi-touch attribution models with Alex Macura. Executives have always desired a “single source of truth” to ...

Measuring marketing effectiveness is essential for any business investing in multiple channels. Two popular approaches – multi-touch attribution and marketing mix modeling – help marketers understand ...

Hyros to Address Customer Data Privacy Attribution Issues Impacting the AdTech Industry AUSTIN, Texas--(BUSINESS WIRE)--Hyros Inc. (“Hyros”), a leading multi ...

Third-party tools have always been valuable in B2B PPC, but in 2025, they’re essential. With third-party cookies fading, cross-channel attribution still a mess, and competitors constantly pivoting, ...

SANTA MONICA, Calif.--(BUSINESS WIRE)--After two years of refining its technology, building its team and delivering insights for early customers, Measured has officially exited stealth to launch its ...